Better Response Times

Pages With Slower Server Response Times Don’t Rank

Server response time is an important SEO metric and component of page speed.

Better Response Times

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Lower Server Response Time

Page speed, along with high quality backlinks, is one of the highest ranking factors on Google’s algorithm. Lowering your website’s server response time will increase its performance on Google.

This isn’t always easy – both Internet users and Google’s web crawlers have high performance standards for modern websites. Users typically bounce off a page that takes longer than 3 seconds to load, and Google penalizes websites with a server response time of more than 200 milliseconds.

Lower Server Response Time
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Factors That Impact Page Speed

Server response time depends on: the amount of traffic a website receives and resources it has to load before a user can interact with it (measured in HTTP requests).

Common ways to improve your server response time:

  • Using a CDN to deliver content quickly wherever your user is located
  • Optimizing images by compressing them as much as possible without decreasing image quality or converting them to formats optimized for browsers (such as WebP)
  • Leveraging browser caching to effectively load static content
  • Optimizing your webpage’s use of JavaScript
Factors That Impact Page Speed
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JavaScript-Heavy Pages Load More Slowly

JavaScript produces rewarding, dynamic content for your users, but it’s also processor-heavy, which adds significantly to page weight.

Diagnostic tools such as WebPageTest can help you identify the problem areas in your page’s source code, and determine whether JavaScript is slowing down response time.

If so, the most common workaround is to compress your JavaScript as much as possible without compromising page functionality. It’s a tricky process that takes time and resources. You can easily butcher your user’s experience just for the sake of making it load a few milliseconds faster if you do it wrong.

JavaScript-Heavy Pages Load More Slowly

Prerender® Optimizes JavaScript Content For You

When you’re optimizing your JavaScript website, it’s important to know exactly what parts of your code are contributing to slower response times so you can make them more efficient.

Prerender® ensures server response times under 500 milliseconds without sacrificing scalability.

Use Prerender®, load your JavaScript websites in record time, and leave your users and Google satisfied.

Prerender® Optimizes JavaScript Content For You