Improved Traffic – Prerender Case Study
How Haarshop Achieved 30% More Indexing And 99 PageSpeed Score
“We tried a lot of resources to optimize our pages… but didn’t see the results we were hoping for—until Prerender.”
The Story
With more than 35,000+ products across their Dutch and German sites, Haarshop, a leading haircare ecommerce site, was looking for a solution to improve their site’s performance.The Challenges
Slow PageSpeed, poor indexing, and struggles to find the right fix.
In the competitive ecommerce beauty space, Haarshop’s products had to be frequently crawled and indexed to outrank their competitors.
They also needed each individual page to be optimized, but were struggling to find the right platform to solve the problem.
They were experiencing specific challenges such as:
- Slow PageSpeed performance
- Lower Core Web Vitals scores
- Poor indexing
- Less organic traffic
Ultimately, their site wasn’t performing well enough for search engines and their products weren’t showing up in SERPs—until they found Prerender.
The Solution
A cost-effective solution with lightning fast results.
Through Prerender, Haarshop ensured all its pages, including those from third-party apps, were primed for Google’s indexing.
They ran tests for a month, were convinced Prerender added value to their webshop, and rolled it out to the rest of their live domains.
“We really like the solution you’ve made with Prerender.io… we were very positively surprised with the results.” – Denzell Bultman Product Owner Webshop at Haarshop
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The Results
In a matter of months, Haarshop saw a 99 PageSpeed Insights score, 30% more indexing, and a 50% boost to organic traffic levels.
Prerender’s enhancement of Haarshop’s crawl and indexing success rates led to a remarkable increase in their SEO health. This resulted in higher organic traffic to the site and optimal webshop performance, as confirmed by the top diagnostic tests.
Haarshop now boasts a Google PageSpeed Insights SEO score of 99 for its desktop version.
Prerender’s impact goes beyond the tech stats. It translates into tangible traffic and revenue, with more than 50% improved organic traffic.
“The crawling and indexing is going really fast. At this point the indexing is on 10k pages per day. For us, that’s perfect.”. – Denzell Bultman Product Owner Webshop at Haarshop
Prerender is an optimized rendering solution for large JavaScript websites. We’ve helped brands achieve up to 260% faster indexing and a 300x better crawling performance.
Ready For Growth?
Try Prerender for free for your first 1,000 URLs, and experience the benefits that 100,000+ brands trust. Installation is simple and its value is almost instant.
