SEO is a Competition
Building a website is one thing. Getting people to see it is another.
SEO is a battle between you and the billions of other websites on the Internet. The pages that rank the best are the ones that load the fastest, have the right keywords, and are the easiest for Googlebot to find, read, and catalogue.
You’re vying for the attention of thousands of people among the hundreds of websites offering the same product or service you are. That means any chance you have at standing out depends on getting your context indexed and ranked as fast as possible.
JavaScript Complicates This
Rendering standard HTML web pages is a simple two-step process: crawl and index. Googlebot requests a page from your website, sends an automated program to scan the text and links on the page, then indexes it. After that, it can rank your website among others in its database in order of relevancy for a given search term.
On JavaScript pages, Googlebot must also render in addition to crawling and indexing. That added step takes more time and resources to get you ranking on the SERPs.
HTML pages can be indexed and ranked in a few days; JavaScript pages can take weeks or months.
Visitors spend that time visiting your competitors.
Most websites resort to server-side rendering to overcome this problem, which is tricky to implement and can lose a lot of the interactivity JavaScript is known for.
Dynamic rendering with Prerender® is the solution.
Prerender® Helps Google Index Your JavaScript Pages Fast
Prerender® produces a rich, interactive JavaScript page for humans and an easily-scanned HTML page for search engines.
It does this without resorting to cloaking or other shady black hat SEO tactics. Prerender® renders your JavaScript pages as HTML on the fly and caches them afterwards, so your website is always 100% cached!
Get your pages indexed and ranking as fast as possible. Outpace your competition and beat them to the punch.
