In the World of SEO, Content is King
There are currently more than one billion websites on the Internet – that’s about one site for every seven people on the planet.
You are competing with all of those websites for visitors’ attention.
Google has to prioritize web pages by giving preferential rankings to those with the best content: the most in-depth, informative, entertaining and helpful to the intended user.
Your website needs to publish high quality content on a regular basis if you want a chance at ranking on Google. At the very least, it needs to be read, understood and indexed correctly.
In the early days of the Internet, SEO was relatively simple. Websites had built-in HTML that was easy for search engines to read and index.
Nowadays, SPAs built in JavaScript frameworks like React, Angular, Vue.JS and others have exploded in popularity. They create dynamic content that engages the user, but can be difficult for Googlebot to read.
JavaScript Content is Harder for Google to Read
When Googlebot encounters your website, it requests the pre-DOM HTML: the static source code for HTML websites.
JavaScript code is problematic from an SEO standpoint because it forces Google to use more of its crawl budget to read your content.
If Google exhausts its crawl budget for your website, it won’t see your text, links or images. You won’t measure up to competitor sites with correctly-rendered content.
Prerender® Makes Sure Your Content is Ready To Go
Prerender® takes a snapshot of your dynamic JavaScript content and shows it to Google’s web crawlers as static content.
Your content will be correctly crawled and indexed with all of your text, links and images included. You’ll have the biggest advantage possible over your competition.
With Prerender®, you can rest easy knowing that your website performs the way it was meant to, with high quality content that will get seen by your target audience.
