Over the past few years, many internet users have been turning away from Google and exploring alternative options. While Google has long been the go-to destination for online searches, concerns over, for example, privacy, have led many users to seek out other search engines.
According to TechGuard, “Google processes over 40,000 searches every second on average (translating into 3.5 billion per day). All of these searches are collected and stored by Google. That’s data from Gmail, Google Maps, web searches, Google Smart devices, and more.“
Statistics like this (and the overall worry about biased results, ethics, and competition) have raised the popularity of privacy-focused platforms like DuckDuckGo and eco-conscious option, Ecosia.
Fortunately, optimizing your site according to Google’s guidelines can help your site rank on other search engines. (After all, good content is always good no matter where you consume it.)
Microsoft’s search engine Bing has been behind the curve for a long time. However, everything changed when they announced Bing Chat – their integration with Chat GPT.
Just recently, Bing officially hit the 100 million daily active users mark, setting a new record for the search engine and making the internet speculate if AI is the future of online search.
Either way, with that many active users, Bing promises to be an additional source of organic traffic for businesses willing to do the extra work and optimize for its algorithm.
That being said, what does it mean for SPAs and JS-based websites?
Well, if we take a closer look at Bing’s documentation, we can find the answer in two parts:
When it comes to ethical and eco-friendly search engines, Ecosia is the number one name thrown around. This search engine states that “80% of its advertising profits are used to plant trees.”
For eco-conscious internet users, it means that using the search engine on its own can help improve the environment while doing the same thing they do most days: look for information online.
Thanks to its efforts and transparency (which includes a monthly report), the search engine has gained a lot of popularity.
So, if you want to appear on Ecosia search results, dynamic rendering and optimizing for Bing is the way to go!
Before Bing, You.com was already making a case for the use of AI in search by using AI to “summarize the web” and provide a unique, more personalized, and private search experience.
In this case, You.com uses its own crawler (named YouBot) to collect information from across the web and then create its search engine results pages (SERPs) based on your interests and preferences.
Unlike other search engines, You.com uses a vote and source system, where users can decide what information they like the most – teaching the AI what information to favor – and establishing what sources they prefer and which they don’t.
This provides a curated SERP that’s unique for each person but without having to collect massive amounts of data.
However, something that is clear is that they are using Bing to power part of their search results, as shown at the end of their SERPs:
Also, they don’t provide any kind of search console or webmaster tools, so our best bet is that ranking in Bing is critical for ranking – at least on pre-filtered search results – in You.com.
For SPAs and enterprise JS sites, this means using dynamic rendering to ensure proper indexing and following Bing’s webmaster guidelines to ensure high rankings.
When talking about privacy, DuckDuckGo (DDG) is the first search engine to come to mind, as it was designed as a privacy-focused alternative to Google.
Unlike traditional search engines, it uses its own crawler (DuckDuckBot) and over 200 different sources to create an ecosystem of quick answers pulled from specialized sites and regular blue links.
This makes dynamic rendering a best practice for any website interested in getting its pages indexed and ranked in DDG’s SERPs.
As of 2023, Yahoo is the 3rd most popular search engine out there, with a 1.12% market share – according to StatCounter.
Although it doesn’t seem like much, it still is an alternative source of organic traffic worth mentioning. (Especially for pages providing financial data and news.)
Yahoo has its own crawler named Slurb, but a big part of its search results are powered by, you guessed it, Bing.
However, this is an old strategy that is no longer necessary, and if you plan to use this to deliver content to crawlers, you would be better off using a more modern technique like static rendering.
Still, as we analyzed in our tech comparison, static rendering is only a good strategy for small websites with rarely updated pages.
For websites looking to scale to the 10k+ URLs, dynamic rendering will provide the most benefits and allow a more flexible workflow, as you don’t have to fully predict every possible URL or worry about changes not getting picked up by search engines.
Although Yandex is a Russia-focused search engine, optimizing for Yandex is a priority for those companies looking to enter the Russian market, so we decided to add it to this list.
Like in Yahoo’s case, they recommend creating an HTML version of your dynamic pages to allow their bot to crawl and index your site.
The problem with this approach is that it’s an unsustainable process for large sites that requires months of work and a significant upfront investment. On the other hand, it is unviable for highly dynamic pages, as it would require a level of rigidness most SPAs are not built for.
Baidu is China’s response to Google. Being the most popular search engine in China, optimizing your sites for Baidu is critical for any company that wants to grow organically in the Chinese market.
Unlike most Bing-powered search engines, Baidu takes a more Google-like approach and has completely independent crawlers to grow its index. That implies there are no workarounds to get your pages indexed through other search engines’ results.
Make Your Site Indexable Anywhere with Dynamic Rendering
Although it would seem like the only two alternatives are:
- Translating everything to plain HTML and losing all the interactivity and engagement JS features provide, or
- Implement expensive workarounds that still don’t bring the full SEO benefit you’re looking for
Bing and Google have always recommended dynamic rendering as the simplest and best option.
Installing Prerender just takes a couple of hours, and you’ll experience all its benefits after just a week of installation.
The best part is that you’re free to provide the best experience to your customers without sacrificing organic performance. No matter what search engine they use, you’ll always be there, ready to respond to their queries.
If you’re ready to try it, you can subscribe to Prerender for free and start experiencing bigger crawl budgets and high indexing times.