Graphite Growth
- San Francisco, United States
A Research Driven Growth Agency
Graphite is a research-driven growth agency founded by CEO Ethan Smith, built around the idea that most SEO and AEO activity is noise; only about 5% of strategies actually move the needle.
Graphite’s in-house AI research team, led by Chief AI Officer Gregory Druck, PhD, analyzes citation patterns, content performance, and answer engine behavior at scale to identify high-impact strategies and repeat them for clients. The agency works across traditional SEO and the newer discipline of Answer Engine Optimization (AEO), helping brands earn citations and visibility in ChatGPT, Perplexity, and other LLMs.
Content 100+ customers
Before Graphite, we were probably a 3 out of 10 when it comes to SEO. With access to the platform and the Graphite team, we’ve jumped to a 9 out of 10 in a matter of months.
01 AEO
Win visibility and citations inside ChatGPT, Perplexity and other LLMs through onsite and offsite strategy from long-tail question content to Reddit and YouTube presence backed by Graphite’s own citation-analysis research.
02 SEO
Build topical authority and scalable content programs using tools like Topic Explorer and Writing Assistant to prioritize what to write, close content gaps, and turn traffic growth into measurable revenue.
Industry expertise
Real experience where it counts
Insights shaped by hands-on experience that’s backed by proven results across industries.Ā
- SaaS & Technology
- eCommerce
- Coaching & Professional Development
- Media & Education
- Marketplaces & Platforms
Proven results
Tried and tested for ease of mind.
Webflow
Webflow turned to Graphite in 2025 to crack LLM-driven traffic to ensure signups and revenue growth via the channel.
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