Arbona
- Zagreb, Croatia
About Arbona
Digital marketing aligned with business goals
Arbona is a full-service digital marketing agency headquartered in Zagreb, with additional offices in Varaždin, Rijeka, Ljubljana, and Belgrade. Since 2010, Arbona has helped brands across ecommerce, tourism, financial services, automotive, amongst others grow through an integrated approach Arbona 360. Combining Google Ads, SEO, social media, email marketing, conversion rate optimization, and analytics under one strategy, Arbona 360 offers a centralised solution for digital services.
Arbona’s team hold Google Partner, Google Analytics, Google Tag Manager, and Facebook Marketing certifications, and are focused on helping clients show up in AI-driven search experiences like ChatGPT. With in house expertise in GA4 setups and server-side tracking, clients can measure the impact of every channel accurately. Every engagement runs through four phases: identification, strategy, implementation, and optimization, so campaigns stay grounded in data and built to scale. Clients include Croatia Airlines, Decathlon, Aldo, Hipp, Vindija, OTP Banka, and Xiaomi.
Over 250+ live projects
Brand Manager, Replay Croatia
Specialized Services
Find the service that fits your needs
Browse Arbona’s services
01 Google Ads & Paid Search
Full-funnel paid search management across Google Ads and Bing Ads, from account structure and bidding strategy to creative testing, engineered to turn intent into measurable revenue.
02 SEO
Technical, on-page, and content SEO to grow organic visibility and rankings, paired with ongoing analytics to track what’s actually moving the needle.
03 AI Search Optimization
Positioning brands to be found and recommended inside AI-driven search and chat experiences (ChatGPT and similar), as search behavior shifts beyond traditional engines.
04 Social Media Marketing
Organic and paid social strategy and execution built around each brand’s audience and platform mix, from content planning to performance reporting.
05 Conversion Rate Optimization (CRO)
Structured testing and UX improvements across the funnel to increase the return on existing traffic, rather than just driving more of it.
06 Email Marketing & Push Notifications
Lifecycle and retention campaigns across email and push, designed to keep customers engaged and drive repeat revenue.
Industry expertise
Real experience where it counts
Insights shaped by hands-on experience that’s backed by proven results across industries.
- eCommerce & Retail
- FMCG
- Financial Services
- Automotive
- Travel & Aviation
- Technology
Proven results
Tried and tested for ease of mind.
Centar Tehnike
Arbona brought every channel under one team and one strategy sustaining a 10+ year partnership with continued gains in traffic and ROI as new platforms (TikTok, GA4, AI) came online.
Entrio
Entrio came to Arbona with difficulties in tracking their online efforts and data accuracy across tools. Arbona transitioned the team to server-side tracking, enabling greater data driven decisions.
