Optimizing their crawl budget allocation and indexing 10k pages daily.
Improving the performance of its webshop through faster page indexing.
As a leading specialist for professional hair and beauty products, Haarshop has been searching for a solution to improve the performance of its webshop. Their website is built on Magento, with over 20k products on their Dutch and over 15k products on their German site.
The webshop is expected to provide a seamless, intuitive, and appealing online platform where customers can explore, select, and purchase various beauty products. To achieve this, Haarshop began seeking a solution to index pages even faster to improve the traffic to their webshop. They decided to use Prerender for their .nl and .de sites.
“We were constantly searching for people/partners who can help us improve the performance of the webshop. We tried a lot of resources to optimize our pages, but we didn’t see the results we were hoping for—until Prerender.” – Denzell Bultman Product Owner Webshop at Haarshop
Through Prerender, Haarshop ensured all its pages, including those from third-party apps, were primed for Google’s indexing.
They ran tests for a month, were convinced Prerender added value to their webshop, and rolled it out to the rest of their live domains.
“We really like the solution you’ve made with Prerender… we were very positively surprised with the results.” – Denzell Bultman Product Owner Webshop at Haarshop
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Faster PageSpeed and 10k indexed pages daily.
Prerender’s enhancement of Haarshop’s crawl and indexing success rates led to a remarkable increase in their SEO health. This resulted in higher organic traffic to the site and optimal webshop performance, as confirmed by the top diagnostic tests.
Haarshop now boasts a Google PageSpeed Insights SEO score of 99 for its desktop version.
Prerender’s impact goes beyond the tech stats. It translates into tangible traffic and revenue, with more than 50% improved organic traffic.
“The crawling and indexing is going really fast. At this point the indexing is on 10k pages per day. For us, that’s perfect.” – Denzell Bultman Product Owner Webshop at Haarshop
Prerender is an optimized rendering solution for large JavaScript websites. We’ve helped brands achieve up to 260% faster indexing and a 300x better crawling performance.
Try Prerender for free for your first 1,000 URLs, and experience the benefits that 65,000+ brands trust. Installation is simple and its value is almost instant.
