About
Virto Commerce is a global B2B commerce platform with clients like HEINEKEN, Bosch, Cadillac Europe, and FIFA. Headquartered in Los Angeles with multiple locations worldwide, their solution is purpose-built for enterprise brands managing complex catalogs, multi-region operations, and large-scale B2B workflows.
For Virto and their clients, discoverability isn’t an afterthought. When a platform powers hundreds of online stores, ensuring every product page is fully visible to search engines is a core part of delivering results. That’s what led them to relying on Prerender.io as part of their core offering.
We weren’t just looking for a quick fix. We needed a long-term solution that would scale with our platform and deliver consistent results across hundreds of client stores. Prerender.io stood out as the clear choice.
The Challenge
This ecommerce platform vendor faced a challenge that many do: scaling their clients’ online businesses without compromising performance. They needed to ensure that their clients’ quick-changing content (prices, reviews, and real-time inventory) remained visible to search engines without hindering the client’s site and B2B buyers’ experience.
If ecommerce websites don’t offer dynamic, interactive website experiences, they’ll fall behind their competitors. But unfortunately, these dynamic web experiences are hard for search engines and AI crawlers to read. As a result, content gets missed in search results, affecting the ecommerce store’s bottom line and the ecommerce vendor’s results.
Virto considered server-side rendering, but it requires high upfront costs and ongoing maintenance, oftentimes thousands of dollars for implementation alone. For businesses with hundreds of clients like Virto Commerce, the numbers didn’t add up. They needed a plug-and-play solution that would work across hundreds of stores without adding technical debt.
“After researching industry best practices and comparing alternatives, Prerender.io proved to be the most efficient and non-intrusive way to enhance search engine visibility without altering our SPA-ready architecture.”
The Solution
After extensive research, the Virto Commerce team found Prerender.io. Here are some key benefits that stood out to them:
- Minimal code changes required
- Quick deployment across multiple stores
- Consistent performance maintenance
- Scalable implementation process
- Robust support during setup
“What really impressed us was how seamlessly Prerender.io integrated with our Commerce Innovation Platform. Unlike other solutions that require extensive rework, we saw immediate improvements without disrupting our existing architecture,” says the team.
The Results
Virto Commerce saw results within days. These cascaded across their entire client base. “Within days of implementation, we saw dramatic improvements. Search engines were finally seeing our clients’ content exactly as users do, and the impact on rankings was truly remarkable.”
Within weeks, Virto Commerce’s client base saw some quick improvements:
✅ 90% improvement in PageSpeed Insights scores
✅ 62% boost in indexed pages
✅ Faster crawl efficiency
✅ Perfect social media previews
✅ Increased organic traffic
But the results didn’t stop at SEO.
After Virto Commerce started using Prerender with their clients for years, they continued to see noticeable long-term impacts that had dramatic impacts company-wide: support, operations, revenue, customer success, and more.
Some long-term impacts include:
✅ Consistent SEO performance across all stores
✅ Reduced technical support requirements
✅ Improved client satisfaction
✅ Enhanced platform value proposition
✅ Competitive advantage in the market
Using Prerender.io was more than a technical fix. It was a business transformation. Our clients now have confidence that their content will be found in search, and our development team can focus on building features instead of fixing SEO issues.
Long-Term Impact
In partnership with Prerender.io, Virto Commerce can ultimately drill down into key areas of improvement beyond traditional SEO. Core areas include: improving the B2B buyer’s experience, smoother business operations, and technical performance upgrades.
An optimized B2B buyer’s experience:
- Faster ordering and reordering processes
- Smooth catalog navigation with complex filtering
- Quick access to personalized pricing
- Improved global performance across devices
Smoother business operations:
- Streamlined quote request workflows
- Efficient approval processes
- Quick access to custom catalogs
- Reliable performance for API-driven pages
Technical performance upgrades:
- Reduced Time to First Byte (TTFB)
- Improved Largest Contentful Paint (LCP)
- Stable performance for dynamic content
- Enhanced mobile responsiveness
Virto Commerce clients see noticeable benefits throughout the customer journey and beyond.
No matter how complex a client’s website might be, Prerender.io and Virto Commerce make things easy. Together, the two can help ecommerce brands large and small overcome their technical challenges and scale their online business for the long-term.
Looking Forward
“For our B2B clients, every second counts,” notes the team. “By improving frontend performance through prerendering, we’re helping businesses deliver instant interactions in complex B2B workflows, even with highly customized, modular frontends.”
As for the future? Virto Commerce has even established a strategic partnership with Prerender.io. They have full confidence that Prerender.io can keep up with their clients’ quickly changing pages—regardless of how the business evolves.
Interested in becoming a Prerender.io partner too? Explore our partnership program below.
