About
Founded over three decades ago, Innovadis is one of the Netherlands’ most experienced digital agencies. With clients spanning manufacturing, wholesale, construction, and the social sector, Innovadis specializes in working with large, dynamic catalogues that rely on a future-proof digital ecosystem.
By using technologies like Prerender.io and Virto Commerce, they rely on a range of technical tools. From there, Innovadis packages them into a unique, integrative B2B ecommerce solution for each client. In this case, the client was Elektroshop, a leading Dutch electrical wholesaler.
The Challenge
Like other Innovadis clients, Elektroshop has a large, frequently updated catalogue of dynamic product pages. And before working with Innovadis, it had migrated its platform to a JavaScript-heavy frontend. But this caused some roadblocks along the way.
While the new site led to a great user experience, it caused some serious technical SEO challenges on the backend.
“During the platforming project, we noticed search engines were essentially seeing empty pages instead of the rich product information that users saw,” explains Tom Heinen, Partnerships Lead at Innovadis.
For an ecommerce business like Elektroshop, offering thousands of products across multiple categories, this gap posed a serious threat. Their products risked becoming virtually invisible in SERPs and AI-driven search, leading to a sharp drop in organic traffic and revenue.
Innovadis was tasked with solving this problem.
The Solution
After conducting a thorough SEO analysis, they found that the JavaScript issue needed a specialized solution—one that allowed them to act quickly, implement easily, and save on resources.
After reviewing multiple options and speaking to shared partner Virto Commerce, they opted for Prerender.io. “We chose Prerender.io because it offered a seamless way to solve the JavaScript rendering challenge without significant changes to the platform or a heavy lift on our end,” notes Heinen.
Here’s what Innovadis’ process looked like:
- First, platform integration.
- Configuration optimization. Next, fine-tuning the settings for the brand’s specific JavaScript framework.
- Sitemap integration. Ensuring all critical product and category URLs were included.
- Redirect handling. Addressing complex redirect scenarios during the platform migration.
- Monitoring setup. Implementing tracking to measure indexing improvements.
From there, Innovadis ensured that Elektroshop had sufficient capacity to handle their extensive product catalog and high crawl volume without issue.
One of the most impressive outcomes was how quickly new product pages were indexed after implementing Prerender.io. What previously took weeks now happened in days, giving Elektroshop a significant competitive advantage when launching new products.
Tom Heinen
The Results
Following their Prerender.io integration, the results were almost immediate.
1. 95% improvement in delivery speed
- Before: 10.5 seconds average delivery time to search crawlers
- After: 0.5 seconds average delivery time
- Impact: 95% reduction
This meant that search engines could now crawl and index far more pages within their allocated crawl budget.
2. Speedy indexing of new content
“One of the most impressive outcomes was how quickly new product pages were indexed after implementing Prerender.io,” shares Heinen.
“What previously took weeks now happened in days, giving Elektroshop a significant competitive advantage when launching new products.”
Better indexing meant that products became visible in search results much faster than before. And with recent advancements in AI search, a Prerender.io integration will help keep Elektroshop’s important information indexed on all search channels (Google and AI searches).
3. Stronger ecommerce performance
While specific figures are confidential to the client, Elektroshop saw a substantial boost in their key ecommerce metrics:
- Substantial increase in organic search visibility across product categories
- Improved ranking positions for competitive product terms
- Higher conversion rates from organic search traffic
- More complete Google Merchant Center product feeds
4. 195% improvement in SERP features
While Elektroshop’s SEO performance can’t wholly be attributed to Prerender.io, Elektroshop experienced a cascading climb in SERP features post-integration.
Over time, this helps Elektroshop with:
- Stronger market share
- Broader market reach across previously untapped search queries
- Enhanced domain authority leading to easier ranking for future content
Now entering their second year of using Prerender.io, Elektroshop continues to benefit from the solution as their platform evolves.
“Being findable online is the foundation of any successful webshop,” says Heinen. “Without proper visibility, a lot of marketing efforts go to waste. Prerender.io has helped us secure top-ranking positions. It plays a key role in making our platform future-proof and ready for sustainable growth.”
A Partnership for the Next Generation of Search
After Elektroshop’s success, Innovadis has since become a Prerender.io partner. But now, they rely on Prerender.io’s solution to improve clients’ visibility beyond search engines alone.
Today, Innovadis also uses Prerender.io as a core component of its AEO strategy—similar to other clients like Popken and On. This helps ensure that clients like Elektroshop are not just findable on Google, but visible to the AI-powered platforms increasingly driving how buyers discover products and suppliers.
As ChatGPT, Copilot, and Google’s AI Overviews become primary discovery channels for B2B purchasing decisions, fully rendered, machine-readable pages are a foundational requirement. And for Innovadis’s clients, Prerender.io is the infrastructure that makes AEO possible at scale, without an engineering overhaul.
Interested in joining the partnership program to boost your clients’ SEO, AEO, and long-term growth? Get in touch.
