2025 Technical SEO Statistics: Content, Linkbuilding, Etc.
Updated on February 3, 2026
min read
Table of Contents
SEO is constantly changing 100’s of times in 100’s little ways. It’s considered one of the most challenging digital marketing disciplines because of its complexity and scope.
SEO is a highly technical discipline at its heart, but it incorporates the creative and social aspects of marketing as well. SEO professionals need to be good not just at optimizing websites, but also at content creation and relationship-building. It’s not enough to have a website that just runs fast and looks good, you also have to provide content that’s valuable to your audience, and have a backlink profile that demonstrates that other websites trust you.
To keep you up to date on what’s going on in SEO for 2025, we have gathered some of the most important SEO statistics until 2023. Staying informed about SEO trends will help you make the best website you can, provide the best user experience possible, and keep the organic traffic coming in.
General SEO Stats and Facts
We’ll start with a top-level view of the value of SEO as a marketing strategy. These statistics are a solid foundation that you can use to build and develop an effective SEO strategy and execute it efficiently.
Technical SEO Statistics
Technical SEO is the process of optimizing a website from a performance standpoint. You need a website to be technically well-optimized for the same reason you need an engine for your car to run.
Technical SEO gets highly complicated at the granular level, but even a basic understanding of what makes a website run well can help you make your website significantly better. It’s also useful for understanding what search users look for from a user experience and technical standpoint.
The average attention span of a human is 8 seconds and dropping. Attention spans have decreased from 12 seconds in 2000 to 8 seconds in 2018. This means that you now have even less time to capture someone’s attention with your website or content
The first 5 seconds of page-load time have a massive effect on your conversion rates. These are times when people are making up their minds about whether to stay on the site or not. If you take too long, they’ll leave without seeing your content
In a recent survey, about 48% of the website owners surveyed said they would be willing to drop animation and video for faster load times on their sites
SEO Is Fundamental For Success
SEO is a multi-faceted discipline that requires analytical skills as well as creative thinking to be successful. Not only you should anticipate how your users can find you on Google but also how to provide them with high-quality content and give a good user experience.
Your website is the face of your business on the internet, so it’s important to make sure that it represents who you are and what you’re capable of. Signup for Prerender to make your website SEO-friendly.
Content Marketing Stats
Content is king, in marketing, and it’s just as true in SEO as anywhere else. Your website is highly unlikely to rank for the keywords you want without high-quality content that’s well-written, well-researched, and provides value to your audience.
These statistics will help you understand the relationship between SEO and content marketing, and the thinking that goes into a content marketing strategy.
Simply updating the existing content with fresh images and written content has the potential to increase your organic traffic by 111.3%
About 57% of SEO experts agree that content creation and marketing are the best way to drive results
Around 65% of searchers unveil that relevance is the most important factor in curating a successful SEO campaign
The average 1st-page result in Google contains around 1890 words of content. This means detailed articles and landing pages have the potential to establish you as the industry leader
Content creation can also improve indexation rates by more than 434%. Google loves websites that are regularly updated. The latest SEO stats show that creating regular blog content will result in 434% higher indexation rates when compared to websites that do not update their content on a regular basis
Technical SEO Statistics
Technical SEO is the process of optimizing a website from a performance standpoint. You need a website to be technically well-optimized for the same reason you need an engine for your car to run.
Technical SEO gets highly complicated at the granular level, but even a basic understanding of what makes a website run well can help you make your website significantly better. It’s also useful for understanding what search users look for from a user experience and technical standpoint.
The average attention span of a human is 8 seconds and dropping. Attention spans have decreased from 12 seconds in 2000 to 8 seconds in 2018. This means that you now have even less time to capture someone’s attention with your website or content
The first 5 seconds of page-load time have a massive effect on your conversion rates. These are times when people are making up their minds about whether to stay on the site or not. If you take too long, they’ll leave without seeing your content
In a recent survey, about 48% of the website owners surveyed said they would be willing to drop animation and video for faster load times on their sites
SEO Is Fundamental For Success
SEO is a multi-faceted discipline that requires analytical skills as well as creative thinking to be successful. Not only you should anticipate how your users can find you on Google but also how to provide them with high-quality content and give a good user experience.
Your website is the face of your business on the internet, so it’s important to make sure that it represents who you are and what you’re capable of. Signup for Prerender to make your website SEO-friendly.
Voice Search Stats
Voice searches have started to replace traditional text-based searches. They have made it easier for people to search the internet and have reduced the need for typing every query. These voice search SEO stats will get you started on an effective SEO strategy.
While the global average of voice search is 31.3%, schema pages is 36.4% of voice search
75% of voice search results are pulled from any of the top 3 desktop ranking pages for any given query.
Content Marketing Stats
Content is king, in marketing, and it’s just as true in SEO as anywhere else. Your website is highly unlikely to rank for the keywords you want without high-quality content that’s well-written, well-researched, and provides value to your audience.
These statistics will help you understand the relationship between SEO and content marketing, and the thinking that goes into a content marketing strategy.
Simply updating the existing content with fresh images and written content has the potential to increase your organic traffic by 111.3%
About 57% of SEO experts agree that content creation and marketing are the best way to drive results
Around 65% of searchers unveil that relevance is the most important factor in curating a successful SEO campaign
The average 1st-page result in Google contains around 1890 words of content. This means detailed articles and landing pages have the potential to establish you as the industry leader
Content creation can also improve indexation rates by more than 434%. Google loves websites that are regularly updated. The latest SEO stats show that creating regular blog content will result in 434% higher indexation rates when compared to websites that do not update their content on a regular basis
Technical SEO Statistics
Technical SEO is the process of optimizing a website from a performance standpoint. You need a website to be technically well-optimized for the same reason you need an engine for your car to run.
Technical SEO gets highly complicated at the granular level, but even a basic understanding of what makes a website run well can help you make your website significantly better. It’s also useful for understanding what search users look for from a user experience and technical standpoint.
The average attention span of a human is 8 seconds and dropping. Attention spans have decreased from 12 seconds in 2000 to 8 seconds in 2018. This means that you now have even less time to capture someone’s attention with your website or content
The first 5 seconds of page-load time have a massive effect on your conversion rates. These are times when people are making up their minds about whether to stay on the site or not. If you take too long, they’ll leave without seeing your content
In a recent survey, about 48% of the website owners surveyed said they would be willing to drop animation and video for faster load times on their sites
SEO Is Fundamental For Success
SEO is a multi-faceted discipline that requires analytical skills as well as creative thinking to be successful. Not only you should anticipate how your users can find you on Google but also how to provide them with high-quality content and give a good user experience.
Your website is the face of your business on the internet, so it’s important to make sure that it represents who you are and what you’re capable of. Signup for Prerender to make your website SEO-friendly.
Search Engine Trends
SEO is constantly evolving, and new trends emerge every day. To stay on top of your SEO game, you must be aware of the search engine trends and incorporate them into your SEO strategy. These Search engine SEO facts will give you the current state of a search engine, and help you optimize your campaigns to maximize the results.
OC&C reported that voice search has a 20% market share of all Google Searches in the US
Voice Search Stats
Voice searches have started to replace traditional text-based searches. They have made it easier for people to search the internet and have reduced the need for typing every query. These voice search SEO stats will get you started on an effective SEO strategy.
While the global average of voice search is 31.3%, schema pages is 36.4% of voice search
75% of voice search results are pulled from any of the top 3 desktop ranking pages for any given query.
Content Marketing Stats
Content is king, in marketing, and it’s just as true in SEO as anywhere else. Your website is highly unlikely to rank for the keywords you want without high-quality content that’s well-written, well-researched, and provides value to your audience.
These statistics will help you understand the relationship between SEO and content marketing, and the thinking that goes into a content marketing strategy.
Simply updating the existing content with fresh images and written content has the potential to increase your organic traffic by 111.3%
About 57% of SEO experts agree that content creation and marketing are the best way to drive results
Around 65% of searchers unveil that relevance is the most important factor in curating a successful SEO campaign
The average 1st-page result in Google contains around 1890 words of content. This means detailed articles and landing pages have the potential to establish you as the industry leader
Content creation can also improve indexation rates by more than 434%. Google loves websites that are regularly updated. The latest SEO stats show that creating regular blog content will result in 434% higher indexation rates when compared to websites that do not update their content on a regular basis
Technical SEO Statistics
Technical SEO is the process of optimizing a website from a performance standpoint. You need a website to be technically well-optimized for the same reason you need an engine for your car to run.
Technical SEO gets highly complicated at the granular level, but even a basic understanding of what makes a website run well can help you make your website significantly better. It’s also useful for understanding what search users look for from a user experience and technical standpoint.
The average attention span of a human is 8 seconds and dropping. Attention spans have decreased from 12 seconds in 2000 to 8 seconds in 2018. This means that you now have even less time to capture someone’s attention with your website or content
The first 5 seconds of page-load time have a massive effect on your conversion rates. These are times when people are making up their minds about whether to stay on the site or not. If you take too long, they’ll leave without seeing your content
In a recent survey, about 48% of the website owners surveyed said they would be willing to drop animation and video for faster load times on their sites
SEO Is Fundamental For Success
SEO is a multi-faceted discipline that requires analytical skills as well as creative thinking to be successful. Not only you should anticipate how your users can find you on Google but also how to provide them with high-quality content and give a good user experience.
Your website is the face of your business on the internet, so it’s important to make sure that it represents who you are and what you’re capable of. Signup for Prerender to make your website SEO-friendly.
Keyword Statistics
Keyword research is the backbone of SEO campaigns. This is where the actual campaign begins. Therefore, it is critical to understand keywords and their importance. These SEO statistics will educate you about the keyword trends, and help you understand how people search on Google.
70.87% of keywords that are searched more than 10,000 times monthly consist of only one or two words.
SEO is constantly evolving, and new trends emerge every day. To stay on top of your SEO game, you must be aware of the search engine trends and incorporate them into your SEO strategy. These Search engine SEO facts will give you the current state of a search engine, and help you optimize your campaigns to maximize the results.
OC&C reported that voice search has a 20% market share of all Google Searches in the US
Voice Search Stats
Voice searches have started to replace traditional text-based searches. They have made it easier for people to search the internet and have reduced the need for typing every query. These voice search SEO stats will get you started on an effective SEO strategy.
While the global average of voice search is 31.3%, schema pages is 36.4% of voice search
75% of voice search results are pulled from any of the top 3 desktop ranking pages for any given query.
Content Marketing Stats
Content is king, in marketing, and it’s just as true in SEO as anywhere else. Your website is highly unlikely to rank for the keywords you want without high-quality content that’s well-written, well-researched, and provides value to your audience.
These statistics will help you understand the relationship between SEO and content marketing, and the thinking that goes into a content marketing strategy.
Simply updating the existing content with fresh images and written content has the potential to increase your organic traffic by 111.3%
About 57% of SEO experts agree that content creation and marketing are the best way to drive results
Around 65% of searchers unveil that relevance is the most important factor in curating a successful SEO campaign
The average 1st-page result in Google contains around 1890 words of content. This means detailed articles and landing pages have the potential to establish you as the industry leader
Content creation can also improve indexation rates by more than 434%. Google loves websites that are regularly updated. The latest SEO stats show that creating regular blog content will result in 434% higher indexation rates when compared to websites that do not update their content on a regular basis
Technical SEO Statistics
Technical SEO is the process of optimizing a website from a performance standpoint. You need a website to be technically well-optimized for the same reason you need an engine for your car to run.
Technical SEO gets highly complicated at the granular level, but even a basic understanding of what makes a website run well can help you make your website significantly better. It’s also useful for understanding what search users look for from a user experience and technical standpoint.
The average attention span of a human is 8 seconds and dropping. Attention spans have decreased from 12 seconds in 2000 to 8 seconds in 2018. This means that you now have even less time to capture someone’s attention with your website or content
The first 5 seconds of page-load time have a massive effect on your conversion rates. These are times when people are making up their minds about whether to stay on the site or not. If you take too long, they’ll leave without seeing your content
In a recent survey, about 48% of the website owners surveyed said they would be willing to drop animation and video for faster load times on their sites
SEO Is Fundamental For Success
SEO is a multi-faceted discipline that requires analytical skills as well as creative thinking to be successful. Not only you should anticipate how your users can find you on Google but also how to provide them with high-quality content and give a good user experience.
Your website is the face of your business on the internet, so it’s important to make sure that it represents who you are and what you’re capable of. Signup for Prerender to make your website SEO-friendly.
Link Building Statistics
When it comes to link building, quality is more important than quantity. You will get more value out of 5 good, strong, authoritative backlinks than 50 spammy backlinks with no traffic. The challenge of finding those strong, quality backlinks consistently and at scale is what makes link building one of the hardest SEO tactics to plan and execute.
With this in mind, here are a few linkbuilding statistics to help give you an edge in your next outreach campaign.
Content with 3000+ words gets 21% more traffic, 24% more shares, and 75% more backlinks than articles with 900-1200 words.
65% of marketers say that linkbuilding is the hardest SEO tactic to execute
Keyword Statistics
Keyword research is the backbone of SEO campaigns. This is where the actual campaign begins. Therefore, it is critical to understand keywords and their importance. These SEO statistics will educate you about the keyword trends, and help you understand how people search on Google.
70.87% of keywords that are searched more than 10,000 times monthly consist of only one or two words.
SEO is constantly evolving, and new trends emerge every day. To stay on top of your SEO game, you must be aware of the search engine trends and incorporate them into your SEO strategy. These Search engine SEO facts will give you the current state of a search engine, and help you optimize your campaigns to maximize the results.
OC&C reported that voice search has a 20% market share of all Google Searches in the US
Voice Search Stats
Voice searches have started to replace traditional text-based searches. They have made it easier for people to search the internet and have reduced the need for typing every query. These voice search SEO stats will get you started on an effective SEO strategy.
While the global average of voice search is 31.3%, schema pages is 36.4% of voice search
75% of voice search results are pulled from any of the top 3 desktop ranking pages for any given query.
Content Marketing Stats
Content is king, in marketing, and it’s just as true in SEO as anywhere else. Your website is highly unlikely to rank for the keywords you want without high-quality content that’s well-written, well-researched, and provides value to your audience.
These statistics will help you understand the relationship between SEO and content marketing, and the thinking that goes into a content marketing strategy.
Simply updating the existing content with fresh images and written content has the potential to increase your organic traffic by 111.3%
About 57% of SEO experts agree that content creation and marketing are the best way to drive results
Around 65% of searchers unveil that relevance is the most important factor in curating a successful SEO campaign
The average 1st-page result in Google contains around 1890 words of content. This means detailed articles and landing pages have the potential to establish you as the industry leader
Content creation can also improve indexation rates by more than 434%. Google loves websites that are regularly updated. The latest SEO stats show that creating regular blog content will result in 434% higher indexation rates when compared to websites that do not update their content on a regular basis
Technical SEO Statistics
Technical SEO is the process of optimizing a website from a performance standpoint. You need a website to be technically well-optimized for the same reason you need an engine for your car to run.
Technical SEO gets highly complicated at the granular level, but even a basic understanding of what makes a website run well can help you make your website significantly better. It’s also useful for understanding what search users look for from a user experience and technical standpoint.
The average attention span of a human is 8 seconds and dropping. Attention spans have decreased from 12 seconds in 2000 to 8 seconds in 2018. This means that you now have even less time to capture someone’s attention with your website or content
The first 5 seconds of page-load time have a massive effect on your conversion rates. These are times when people are making up their minds about whether to stay on the site or not. If you take too long, they’ll leave without seeing your content
In a recent survey, about 48% of the website owners surveyed said they would be willing to drop animation and video for faster load times on their sites
SEO Is Fundamental For Success
SEO is a multi-faceted discipline that requires analytical skills as well as creative thinking to be successful. Not only you should anticipate how your users can find you on Google but also how to provide them with high-quality content and give a good user experience.
Your website is the face of your business on the internet, so it’s important to make sure that it represents who you are and what you’re capable of. Signup for Prerender to make your website SEO-friendly.
Mobile SEO Statistics
Google rolled out mobile-first indexing March 2018 to account for the rise of web traffic on mobile devices. Mobile SEO, or the practice of optimizing websites for search on mobile devices, has become more important than ever as a result. To help you get started, we’ve gathered some insightful mobile SEO stats to help you effectively target mobile users.
Google owns 93.68% of the mobile search engine market share.
When it comes to link building, quality is more important than quantity. You will get more value out of 5 good, strong, authoritative backlinks than 50 spammy backlinks with no traffic. The challenge of finding those strong, quality backlinks consistently and at scale is what makes link building one of the hardest SEO tactics to plan and execute.
With this in mind, here are a few linkbuilding statistics to help give you an edge in your next outreach campaign.
Content with 3000+ words gets 21% more traffic, 24% more shares, and 75% more backlinks than articles with 900-1200 words.
65% of marketers say that linkbuilding is the hardest SEO tactic to execute
Keyword Statistics
Keyword research is the backbone of SEO campaigns. This is where the actual campaign begins. Therefore, it is critical to understand keywords and their importance. These SEO statistics will educate you about the keyword trends, and help you understand how people search on Google.
70.87% of keywords that are searched more than 10,000 times monthly consist of only one or two words.
SEO is constantly evolving, and new trends emerge every day. To stay on top of your SEO game, you must be aware of the search engine trends and incorporate them into your SEO strategy. These Search engine SEO facts will give you the current state of a search engine, and help you optimize your campaigns to maximize the results.
OC&C reported that voice search has a 20% market share of all Google Searches in the US
Voice Search Stats
Voice searches have started to replace traditional text-based searches. They have made it easier for people to search the internet and have reduced the need for typing every query. These voice search SEO stats will get you started on an effective SEO strategy.
While the global average of voice search is 31.3%, schema pages is 36.4% of voice search
75% of voice search results are pulled from any of the top 3 desktop ranking pages for any given query.
Content Marketing Stats
Content is king, in marketing, and it’s just as true in SEO as anywhere else. Your website is highly unlikely to rank for the keywords you want without high-quality content that’s well-written, well-researched, and provides value to your audience.
These statistics will help you understand the relationship between SEO and content marketing, and the thinking that goes into a content marketing strategy.
Simply updating the existing content with fresh images and written content has the potential to increase your organic traffic by 111.3%
About 57% of SEO experts agree that content creation and marketing are the best way to drive results
Around 65% of searchers unveil that relevance is the most important factor in curating a successful SEO campaign
The average 1st-page result in Google contains around 1890 words of content. This means detailed articles and landing pages have the potential to establish you as the industry leader
Content creation can also improve indexation rates by more than 434%. Google loves websites that are regularly updated. The latest SEO stats show that creating regular blog content will result in 434% higher indexation rates when compared to websites that do not update their content on a regular basis
Technical SEO Statistics
Technical SEO is the process of optimizing a website from a performance standpoint. You need a website to be technically well-optimized for the same reason you need an engine for your car to run.
Technical SEO gets highly complicated at the granular level, but even a basic understanding of what makes a website run well can help you make your website significantly better. It’s also useful for understanding what search users look for from a user experience and technical standpoint.
The average attention span of a human is 8 seconds and dropping. Attention spans have decreased from 12 seconds in 2000 to 8 seconds in 2018. This means that you now have even less time to capture someone’s attention with your website or content
The first 5 seconds of page-load time have a massive effect on your conversion rates. These are times when people are making up their minds about whether to stay on the site or not. If you take too long, they’ll leave without seeing your content
In a recent survey, about 48% of the website owners surveyed said they would be willing to drop animation and video for faster load times on their sites
SEO Is Fundamental For Success
SEO is a multi-faceted discipline that requires analytical skills as well as creative thinking to be successful. Not only you should anticipate how your users can find you on Google but also how to provide them with high-quality content and give a good user experience.
Your website is the face of your business on the internet, so it’s important to make sure that it represents who you are and what you’re capable of. Signup for Prerender to make your website SEO-friendly.
Local SEO Statistics
Businesses with a strong local presence in a geographic region are more likely to earn consumer trust. For many industries like retail and service-based industries, people are more likely to gravitate towards a local business with a strong online reputation than a franchise without much visibility in their region.
Here are a few facts and figures that help demonstrate that.
You will find a Yelp page in the top 5 results for up to 92% of search queries containing a city location and a business category
76% of people who search on their smartphones for something nearby, visit the same business within a day
Around 99% of customers use the internet to find a business in their local area
Mobile SEO Statistics
Google rolled out mobile-first indexing March 2018 to account for the rise of web traffic on mobile devices. Mobile SEO, or the practice of optimizing websites for search on mobile devices, has become more important than ever as a result. To help you get started, we’ve gathered some insightful mobile SEO stats to help you effectively target mobile users.
Google owns 93.68% of the mobile search engine market share.
When it comes to link building, quality is more important than quantity. You will get more value out of 5 good, strong, authoritative backlinks than 50 spammy backlinks with no traffic. The challenge of finding those strong, quality backlinks consistently and at scale is what makes link building one of the hardest SEO tactics to plan and execute.
With this in mind, here are a few linkbuilding statistics to help give you an edge in your next outreach campaign.
Content with 3000+ words gets 21% more traffic, 24% more shares, and 75% more backlinks than articles with 900-1200 words.
65% of marketers say that linkbuilding is the hardest SEO tactic to execute
Keyword Statistics
Keyword research is the backbone of SEO campaigns. This is where the actual campaign begins. Therefore, it is critical to understand keywords and their importance. These SEO statistics will educate you about the keyword trends, and help you understand how people search on Google.
70.87% of keywords that are searched more than 10,000 times monthly consist of only one or two words.
SEO is constantly evolving, and new trends emerge every day. To stay on top of your SEO game, you must be aware of the search engine trends and incorporate them into your SEO strategy. These Search engine SEO facts will give you the current state of a search engine, and help you optimize your campaigns to maximize the results.
OC&C reported that voice search has a 20% market share of all Google Searches in the US
Voice Search Stats
Voice searches have started to replace traditional text-based searches. They have made it easier for people to search the internet and have reduced the need for typing every query. These voice search SEO stats will get you started on an effective SEO strategy.
While the global average of voice search is 31.3%, schema pages is 36.4% of voice search
75% of voice search results are pulled from any of the top 3 desktop ranking pages for any given query.
Content Marketing Stats
Content is king, in marketing, and it’s just as true in SEO as anywhere else. Your website is highly unlikely to rank for the keywords you want without high-quality content that’s well-written, well-researched, and provides value to your audience.
These statistics will help you understand the relationship between SEO and content marketing, and the thinking that goes into a content marketing strategy.
Simply updating the existing content with fresh images and written content has the potential to increase your organic traffic by 111.3%
About 57% of SEO experts agree that content creation and marketing are the best way to drive results
Around 65% of searchers unveil that relevance is the most important factor in curating a successful SEO campaign
The average 1st-page result in Google contains around 1890 words of content. This means detailed articles and landing pages have the potential to establish you as the industry leader
Content creation can also improve indexation rates by more than 434%. Google loves websites that are regularly updated. The latest SEO stats show that creating regular blog content will result in 434% higher indexation rates when compared to websites that do not update their content on a regular basis
Technical SEO Statistics
Technical SEO is the process of optimizing a website from a performance standpoint. You need a website to be technically well-optimized for the same reason you need an engine for your car to run.
Technical SEO gets highly complicated at the granular level, but even a basic understanding of what makes a website run well can help you make your website significantly better. It’s also useful for understanding what search users look for from a user experience and technical standpoint.
The average attention span of a human is 8 seconds and dropping. Attention spans have decreased from 12 seconds in 2000 to 8 seconds in 2018. This means that you now have even less time to capture someone’s attention with your website or content
The first 5 seconds of page-load time have a massive effect on your conversion rates. These are times when people are making up their minds about whether to stay on the site or not. If you take too long, they’ll leave without seeing your content
In a recent survey, about 48% of the website owners surveyed said they would be willing to drop animation and video for faster load times on their sites
SEO Is Fundamental For Success
SEO is a multi-faceted discipline that requires analytical skills as well as creative thinking to be successful. Not only you should anticipate how your users can find you on Google but also how to provide them with high-quality content and give a good user experience.
Your website is the face of your business on the internet, so it’s important to make sure that it represents who you are and what you’re capable of. Signup for Prerender to make your website SEO-friendly.
Around 12.29% of search queries find featured snippets in their search results. Featured snippets are popular among users as they allow them to quickly obtain the information they’re searching for
Around 34.4% of searches on mobile and 61.5% of searches on desktop result in absolutely no clicks
Video SEO Statistics
Video SEO refers to optimizing videos to rank higher in search, increasing each video’s organic viewership, and maximizing its potential reach. It mostly refers to YouTube videos, but can also include other video platforms such as Vimeo and Dailymotion. With these helpful video SEO statistics, you can use your video marketing efforts to augment your SEO strategy.
Posts that contain videos gain a 157% boost in organic traffic and backlinks. Multimedia content is best – a mixture of text and videos enhances your content and makes it more engaging for your users
Engagement metrics such as the number of comments, shares, likes, and view count have a strong correlation with higher video rankings on YouTube
And there is a correlation between YouTube rankings and a keyword-optimized video description
Businesses with a strong local presence in a geographic region are more likely to earn consumer trust. For many industries like retail and service-based industries, people are more likely to gravitate towards a local business with a strong online reputation than a franchise without much visibility in their region.
Here are a few facts and figures that help demonstrate that.
You will find a Yelp page in the top 5 results for up to 92% of search queries containing a city location and a business category
76% of people who search on their smartphones for something nearby, visit the same business within a day
Around 99% of customers use the internet to find a business in their local area
Mobile SEO Statistics
Google rolled out mobile-first indexing March 2018 to account for the rise of web traffic on mobile devices. Mobile SEO, or the practice of optimizing websites for search on mobile devices, has become more important than ever as a result. To help you get started, we’ve gathered some insightful mobile SEO stats to help you effectively target mobile users.
Google owns 93.68% of the mobile search engine market share.
When it comes to link building, quality is more important than quantity. You will get more value out of 5 good, strong, authoritative backlinks than 50 spammy backlinks with no traffic. The challenge of finding those strong, quality backlinks consistently and at scale is what makes link building one of the hardest SEO tactics to plan and execute.
With this in mind, here are a few linkbuilding statistics to help give you an edge in your next outreach campaign.
Content with 3000+ words gets 21% more traffic, 24% more shares, and 75% more backlinks than articles with 900-1200 words.
65% of marketers say that linkbuilding is the hardest SEO tactic to execute
Keyword Statistics
Keyword research is the backbone of SEO campaigns. This is where the actual campaign begins. Therefore, it is critical to understand keywords and their importance. These SEO statistics will educate you about the keyword trends, and help you understand how people search on Google.
70.87% of keywords that are searched more than 10,000 times monthly consist of only one or two words.
SEO is constantly evolving, and new trends emerge every day. To stay on top of your SEO game, you must be aware of the search engine trends and incorporate them into your SEO strategy. These Search engine SEO facts will give you the current state of a search engine, and help you optimize your campaigns to maximize the results.
OC&C reported that voice search has a 20% market share of all Google Searches in the US
Voice Search Stats
Voice searches have started to replace traditional text-based searches. They have made it easier for people to search the internet and have reduced the need for typing every query. These voice search SEO stats will get you started on an effective SEO strategy.
While the global average of voice search is 31.3%, schema pages is 36.4% of voice search
75% of voice search results are pulled from any of the top 3 desktop ranking pages for any given query.
Content Marketing Stats
Content is king, in marketing, and it’s just as true in SEO as anywhere else. Your website is highly unlikely to rank for the keywords you want without high-quality content that’s well-written, well-researched, and provides value to your audience.
These statistics will help you understand the relationship between SEO and content marketing, and the thinking that goes into a content marketing strategy.
Simply updating the existing content with fresh images and written content has the potential to increase your organic traffic by 111.3%
About 57% of SEO experts agree that content creation and marketing are the best way to drive results
Around 65% of searchers unveil that relevance is the most important factor in curating a successful SEO campaign
The average 1st-page result in Google contains around 1890 words of content. This means detailed articles and landing pages have the potential to establish you as the industry leader
Content creation can also improve indexation rates by more than 434%. Google loves websites that are regularly updated. The latest SEO stats show that creating regular blog content will result in 434% higher indexation rates when compared to websites that do not update their content on a regular basis
Technical SEO Statistics
Technical SEO is the process of optimizing a website from a performance standpoint. You need a website to be technically well-optimized for the same reason you need an engine for your car to run.
Technical SEO gets highly complicated at the granular level, but even a basic understanding of what makes a website run well can help you make your website significantly better. It’s also useful for understanding what search users look for from a user experience and technical standpoint.
The average attention span of a human is 8 seconds and dropping. Attention spans have decreased from 12 seconds in 2000 to 8 seconds in 2018. This means that you now have even less time to capture someone’s attention with your website or content
The first 5 seconds of page-load time have a massive effect on your conversion rates. These are times when people are making up their minds about whether to stay on the site or not. If you take too long, they’ll leave without seeing your content
In a recent survey, about 48% of the website owners surveyed said they would be willing to drop animation and video for faster load times on their sites
SEO Is Fundamental For Success
SEO is a multi-faceted discipline that requires analytical skills as well as creative thinking to be successful. Not only you should anticipate how your users can find you on Google but also how to provide them with high-quality content and give a good user experience.
Your website is the face of your business on the internet, so it’s important to make sure that it represents who you are and what you’re capable of. Signup for Prerender to make your website SEO-friendly.
Google is the most popular search engine in the market. Google has an extensive 92.18% of the worldwide search engine market share. The second and third places are occupied by Bing (8.04%) and Baidu (7.34%).
About 70% of small companies don’t have an SEO strategy in place. Businesses that are not investing in SEO are missing out on a chance to increase their online visibility and ranking on the first page
Quality content and off-page SEO are still considered the most significant aspects of SEO success. Several authoritative sources claim that the combination of these two factors is an effective way to rank content in search engines
Around 54% of search queries consist of 3 or more words. If your website does not include long-tail keywords, you’re missing out on vital web traffic that can affect your conversion rates
Around 61% of marketers believe that SEO is significant for online success. Ongoing SEO optimization is the most effective way to increase traffic and grow your business online
It can take 3-4 weeks for Google to crawl a website with less than 500 pages, 2-3 months with 500-25,000 pages, and 4-23 months for more than 25,000 pages.
46% of businesses have reported allocating $10,000 or more of their marketing budget for link building. Companies using SEO best practices have better chances of getting on search engine pages and running successful campaigns
Businesses that have online reviews are trusted more by customers. Around 88% of customers trust businesses that have online reviews. Social reviews on platforms such as Google Business Profile, Facebook, and Yelp are effective trust and conversion boosters
URLs on page 2 of Google SERPs only get 6% of clicks. This means if you are not ranking on the first page of Google, you have less than a 1% chance of receiving organic clicks from users. This highlights the importance of getting your website on the first page of Google
In 2020, 30 to 50 billion web pages were indexed webpages in Google search
About 35% of companies allocate more than $1000 per month to their link-building efforts. The top-ranking websites of search engines are constantly working to retain their positions by adding high authority and relevant links to their websites every month
70% of clicks in Google search results go to organic results, with only 30% going to Google Ads listings. Even after Google’s best result, users are still able to distinguish between the paid and organic listing in the search results
Search Engine Statistics
SEO is a field that studies the way that search engines work, first and foremost. This means not just understanding what search engines think is important, but how they decide that.
Around 12.29% of search queries find featured snippets in their search results. Featured snippets are popular among users as they allow them to quickly obtain the information they’re searching for
Around 34.4% of searches on mobile and 61.5% of searches on desktop result in absolutely no clicks
Video SEO Statistics
Video SEO refers to optimizing videos to rank higher in search, increasing each video’s organic viewership, and maximizing its potential reach. It mostly refers to YouTube videos, but can also include other video platforms such as Vimeo and Dailymotion. With these helpful video SEO statistics, you can use your video marketing efforts to augment your SEO strategy.
Posts that contain videos gain a 157% boost in organic traffic and backlinks. Multimedia content is best – a mixture of text and videos enhances your content and makes it more engaging for your users
Engagement metrics such as the number of comments, shares, likes, and view count have a strong correlation with higher video rankings on YouTube
And there is a correlation between YouTube rankings and a keyword-optimized video description
Businesses with a strong local presence in a geographic region are more likely to earn consumer trust. For many industries like retail and service-based industries, people are more likely to gravitate towards a local business with a strong online reputation than a franchise without much visibility in their region.
Here are a few facts and figures that help demonstrate that.
You will find a Yelp page in the top 5 results for up to 92% of search queries containing a city location and a business category
76% of people who search on their smartphones for something nearby, visit the same business within a day
Around 99% of customers use the internet to find a business in their local area
Mobile SEO Statistics
Google rolled out mobile-first indexing March 2018 to account for the rise of web traffic on mobile devices. Mobile SEO, or the practice of optimizing websites for search on mobile devices, has become more important than ever as a result. To help you get started, we’ve gathered some insightful mobile SEO stats to help you effectively target mobile users.
Google owns 93.68% of the mobile search engine market share.
When it comes to link building, quality is more important than quantity. You will get more value out of 5 good, strong, authoritative backlinks than 50 spammy backlinks with no traffic. The challenge of finding those strong, quality backlinks consistently and at scale is what makes link building one of the hardest SEO tactics to plan and execute.
With this in mind, here are a few linkbuilding statistics to help give you an edge in your next outreach campaign.
Content with 3000+ words gets 21% more traffic, 24% more shares, and 75% more backlinks than articles with 900-1200 words.
65% of marketers say that linkbuilding is the hardest SEO tactic to execute
Keyword Statistics
Keyword research is the backbone of SEO campaigns. This is where the actual campaign begins. Therefore, it is critical to understand keywords and their importance. These SEO statistics will educate you about the keyword trends, and help you understand how people search on Google.
70.87% of keywords that are searched more than 10,000 times monthly consist of only one or two words.
SEO is constantly evolving, and new trends emerge every day. To stay on top of your SEO game, you must be aware of the search engine trends and incorporate them into your SEO strategy. These Search engine SEO facts will give you the current state of a search engine, and help you optimize your campaigns to maximize the results.
OC&C reported that voice search has a 20% market share of all Google Searches in the US
Voice Search Stats
Voice searches have started to replace traditional text-based searches. They have made it easier for people to search the internet and have reduced the need for typing every query. These voice search SEO stats will get you started on an effective SEO strategy.
While the global average of voice search is 31.3%, schema pages is 36.4% of voice search
75% of voice search results are pulled from any of the top 3 desktop ranking pages for any given query.
Content Marketing Stats
Content is king, in marketing, and it’s just as true in SEO as anywhere else. Your website is highly unlikely to rank for the keywords you want without high-quality content that’s well-written, well-researched, and provides value to your audience.
These statistics will help you understand the relationship between SEO and content marketing, and the thinking that goes into a content marketing strategy.
Simply updating the existing content with fresh images and written content has the potential to increase your organic traffic by 111.3%
About 57% of SEO experts agree that content creation and marketing are the best way to drive results
Around 65% of searchers unveil that relevance is the most important factor in curating a successful SEO campaign
The average 1st-page result in Google contains around 1890 words of content. This means detailed articles and landing pages have the potential to establish you as the industry leader
Content creation can also improve indexation rates by more than 434%. Google loves websites that are regularly updated. The latest SEO stats show that creating regular blog content will result in 434% higher indexation rates when compared to websites that do not update their content on a regular basis
Technical SEO Statistics
Technical SEO is the process of optimizing a website from a performance standpoint. You need a website to be technically well-optimized for the same reason you need an engine for your car to run.
Technical SEO gets highly complicated at the granular level, but even a basic understanding of what makes a website run well can help you make your website significantly better. It’s also useful for understanding what search users look for from a user experience and technical standpoint.
The average attention span of a human is 8 seconds and dropping. Attention spans have decreased from 12 seconds in 2000 to 8 seconds in 2018. This means that you now have even less time to capture someone’s attention with your website or content
The first 5 seconds of page-load time have a massive effect on your conversion rates. These are times when people are making up their minds about whether to stay on the site or not. If you take too long, they’ll leave without seeing your content
In a recent survey, about 48% of the website owners surveyed said they would be willing to drop animation and video for faster load times on their sites
SEO Is Fundamental For Success
SEO is a multi-faceted discipline that requires analytical skills as well as creative thinking to be successful. Not only you should anticipate how your users can find you on Google but also how to provide them with high-quality content and give a good user experience.
Your website is the face of your business on the internet, so it’s important to make sure that it represents who you are and what you’re capable of. Signup for Prerender to make your website SEO-friendly.
Leo Rodriguez
Leo is a technical content writer based in Italy with over 4 years of experience in technical SEO. He’s currently working at saas.group as a content marketing manager. Contact him on LinkedIn.
