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Lovelove.pl – Prerender Case Study

800+ Pages Indexed Immediately: How LoveLove.pl Solved This React SEO Challenge

When an up-and-coming Polish brand built its 800-page React SPA marketplace, Google couldn’t see any of their important content—right as they were about to launch. Instead of rebuilding their entire site, they chose Prerender.io. Read on for details on how they solved this common React JavaScript SEO challenge and achieved instant indexation, perfect social media link previews, and a successful site launch.

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lovelove.pl case study with prerender.io

The Challenge

As seamless as ReactJS frameworks are with their simplicity, performance, and flexibility, they can lead to some unwanted side effects. Namely, invisible content in search results and broken link previews on social media. 

This was exactly the problem that LoveLove.pl experienced with their new site launch. After building their 800-page marketplace as a React Single Page Application (SPA), they immediately hit a wall with SEO and social sharing.

“I had built my marketplace POC as a React SPA, but quickly realized I needed proper SEO and social media previews for discoverability,” explained the founder.

The options were limited. They could either:

    1. Completely refactor the application for Server-Side Rendering (SSR), but this would require extensive resources and maintenance. 
    2. Launch with poor search visibility and broken social previews.
    3. Or, find a new solution that would solve the JavaScript SEO issue without requiring architectural changes.

After exploring SSR frameworks, the founder realized that migration would be “time-consuming and complex” – not ideal when you’re trying to get a marketplace off the ground. 

So they leaned into option three: Prerender.io.

The Solution

Instead of a lengthy refactoring project, LoveLove.pl opted for Prerender.io to solve their JavaScript SEO challenges while preserving their existing React architecture.

“Prerender offered a much simpler solution. I could keep my existing React SPA architecture while still serving fully rendered HTML to search engines and social media bots,” the founder shared.

The implementation process involved:

  1. Setting up Prerender with AWS CloudFront.
  2. Configuring the system using Terraform.
  3. Ensuring bot detection was properly working.

“Rather than dig myself deeper into the SPA hole or spend weeks refactoring for SSR, Prerender let me solve both problems without a serious overhaul.”

“I saw value almost immediately – within about a week. I could see the uptick in Google crawling activity right after implementing Prerender, and the social media previews started working properly.”

Jasiek Petryk

Founder, Lovelove.pl

The Results

The impact was both immediate and significant.

“I saw value almost immediately – within about a week,” the founder reported. “I could see the uptick in Google crawling activity right after implementing Prerender, and the social media previews started working properly.”

The key improvements included:

  1. Dramatically increased crawler activity in Lovelove’s Prerender analytics.
  2. Perfect social media previews on Twitter, LinkedIn, and Facebook.
  3. Peace of mind about search engine visibility.
  4. Instant and complete indexation. This is perhaps the most impressive result, especially at launch time.

For a marketplace business where product discovery is essential, this level of indexing from day one represents a significant competitive advantage.

From day one of launch, Google successfully indexed 800+ of my marketplace pages. While I can’t compare to a non-Prerender baseline, I’m confident this wouldn’t have happened with my React SPA.”

Jasiek Petryk

Founder, Lovelove.pl

lovelove.pl's perfect indexing performance with prerender.io

Long-Term Impact

After the initial implementation, Prerender.io has continued delivering value to LoveLove.pl with minimal maintenance required.

Once I got it set up correctly, it’s been seamless to use,” the founder explained. “I don’t have to think about it anymore, like I would with in-house SSR. It works perfectly in the background, serving prerendered content to bots and my regular SPA to users… I love how seamless the product is once it’s set up.” 

Ultimately, for LoveLove.pl, Prerender.io provided the perfect solution: all the SEO and social sharing benefits of server-side rendering without the development headaches of a major refactoring project.

The result? A marketplace with 800+ pages properly indexed from day one, perfect social media previews, and the technical foundation for long-term organic growth.

Further Reading

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