A page on your website that has no way to lead to other pages is like a staircase that goes nowhere or a fake door that opens up to a… Read More

Explaining SEO and social media’s relationship to stakeholders can be tricky because of how many different opinions exist on the topic – even among dedicated professionals. There do seem to… Read More

Technical SEO is easily one of the most demanding (in terms of technical knowledge) and time-consuming parts of any SEO campaign, especially on large projects where checking thousands or… Read More

Fixing duplicate content is a relatively quick win, depending on the cause, that can boost your organic traffic. Most of these issues come from unintentional technical errors that can cost… Read More

Websites have their own unique identifying features, quirks, problems, needs, and no two are completely alike. In that sense, they’re a little like people. For the same reason you might… Read More

Hreflang tags can often be overlooked and are sometimes implemented merely as a second thought. Because of this, sites that are trying to gain SERP real estate internationally can run… Read More

Running into a blank 404 page is one of the most frustrating experiences someone can have on the internet – right up there with being rick-rolled, being followed by targeted… Read More

Guy Sasson is an SEO team leader at 888 Holdings, currently leading the 888poker SEO team in international markets across Europe & the U.S. With his background… Read More

You want to do routine technical website audits for the same reason you take your car to see a mechanic – to make sure it’s working as it should. Technical… Read More

It’s hard enough trying to get your users to visit your website without having to worry about whether your website is good enough to get traffic in the first place. Read More