In short, JS enables complex, interactive interfaces with elements like image carousels, sticky headers, filtering mechanisms, and more. It also enables faster page transitions, animations, and other dynamic effects. But although this all contributes to a slick user experience (leading to higher conversion rates), it can fall short if you don’t address the technical SEO elements.
These challenges are just the tip of the iceberg. Let’s delve into more details.
1. Slow PageSpeed
- It slows the time it takes to display the web page elements (also known as the Largest Contentful Paint (LCP))
- It can cause your web page elements to move around as the page loads and users interact with them (also known as the Cumulative Layout Shift (CLS))
2. Slow Crawling and Indexing Results
Without being indexed, your onsite SEO elements can’t be used to determine rankings and boost visibility. And when you compete with other ecommerce sites to promote time-sensitive products or campaigns, the slow indexing process prevents you from gaining momentum.
3. Limited Crawl Budgets
4. Mobile Friendliness
A prime example of these is pop-ups. While these are great for ads and conversion on ecommerce sites, Google penalizes websites that use unoptimized pop-ups on mobile devices. This includes pop-ups that are difficult to close, auto-playing videos, or covering the main content.
Since Prerender does the prerendering, search engine crawlers need less crawl budget to index your ecommerce pages. This allows you to have a bigger crawl budget to be allocated to index pages that affect your bottom line quickly and perfectly.
Websites that use Prerender have an average page load of 0.05 seconds, while those that don’t take 5.2 seconds—that’s a 104x page speed increase!
Another benefit of using a tool like Prerender is that it can distinguish between human users and search engine crawlers. So, while crawlers get the prerendered pages, your customers will be served the interactivity your JS-based website offers.
Get started with Prerender today and see its impact on your ecommerce business!