Virto Commerce – Prerender Case Study
Virto Commerce started using Prerender.io years ago for their extensive client base—brands include Bosch and HEINEKEN, to name a few. They knew our service would help their brands’ SEO. What they didn’t expect? A business transformation with serious long-term impact. Read on to learn why Virto Commerce has been using Prerender for years, and why they’ll continue to in the future, too.
Supporting renowned ecommerce enterprise businesses like Bosch and HEINEKEN, the powerhouse team behind Virto Commerce are experts in scaling modern B2B online stores with their innovative SPA-ready platform.
But this Los Angeles-based B2B ecommerce platform vendor faced a challenge that many vendors do: scaling their clients’ online business without compromising site performance and user experience.
Put simply, they needed to ensure that their clients’ quick-changing content—prices, reviews, and real-time inventory—remained visible to search engines without hindering the client’s site and B2B buyers’ experience.
“We weren’t just looking for a quick fix. We needed a long-term solution that would scale with our platform and deliver consistent results across hundreds of client stores. Prerender.io stood out as the clear choice.”
Oleg Zhuk
Chief Technology Officer, Virto Commerce
If ecommerce websites don’t offer dynamic, interactive website experiences, they’ll fall behind their competitors. But unfortunately, these dynamic web experiences are hard for search engines and AI crawlers to read. As a result, content gets missed in search results, affecting the ecommerce store’s bottom line and the ecommerce vendor’s results.
So what can ecommerce platforms do to fix this? One common solution is server-side rendering. This helps search engines see the client’s quick-changing, dynamic content and show that to users.
But there’s a downside.
Server-side rendering is highly intensive to build and maintain—it requires significant upfront costs and ongoing maintenance, oftentimes thousands of dollars for implementation alone.
For businesses with hundreds of clients like Virto Commerce, the numbers don’t add up.
“Traditional solutions like server-side rendering required significant infrastructure changes. We needed a solution that would work across hundreds of stores without compromising performance or adding technical debt.”
Oleg Zhuk
Chief Technology Officer, Virto Commerce
After extensive research, the Virto Commerce team found Prerender.io.
“After researching industry best practices and comparing alternatives, Prerender.io proved to be the most efficient and non-intrusive way to enhance search engine visibility without altering our SPA-ready architecture.”
Here are some key benefits that stood out to them about Prerender:
“What really impressed us was how seamlessly Prerender.io integrated with our Commerce Innovation Platform. Unlike other solutions that require extensive rework, we saw immediate improvements without disrupting our existing architecture.”
For Virto Commerce, the impact was immediate and significant across their entire client base.
“Within days of implementation, we saw dramatic improvements. Search engines were finally seeing our clients’ content exactly as users do, and the impact on rankings was truly remarkable.”
Within weeks, Virto Commerce’s client base saw some quick improvements:
✅ Green PageSpeed Insights scores
✅ Enhanced crawl efficiency
✅ Improved indexing
✅ Better social media previews
✅ Increased organic traffic
But the results didn’t stop at SEO.
After Virto Commerce started using Prerender with their clients for years, they continued to see noticeable long-term impacts that had dramatic impacts company-wide: support, operations, revenue, customer success, and more.
Some long-term impacts include:
✅ Consistent SEO performance across all stores
✅ Reduced technical support requirements
✅ Improved client satisfaction
✅ Enhanced platform value proposition
✅ Competitive advantage in the market
“This wasn’t just a technical win—it was a business transformation. Our clients now have confidence that their content will be found in search, and our development team can focus on building features instead of fixing SEO issues.”
In partnership with Prerender.io, Virto Commerce can ultimately drill down into key areas of improvement beyond traditional SEO. Core areas include: improving the B2B buyer’s experience, smoother business operations, and technical performance upgrades.
An optimized B2B buyer’s experience:
Smoother business operations:
Technical performance upgrades:
Virto Commerce clients see noticeable benefits throughout the customer journey and beyond.
No matter how complex a client’s website might be, Prerender.io and Virto Commerce make things easy. Together, the two can help ecommerce brands large and small overcome their technical challenges and scale their online business for the long-term.
“For our B2B clients, every second counts,” notes the team. “By improving frontend performance through prerendering, we’re helping businesses deliver instant interactions in complex B2B workflows, even with highly customized, modular frontends.”
As for the future? Virto Commerce has even established a strategic partnership with Prerender.io. They have full confidence that Prerender.io can keep up with their clients’ quick-changing pages—regardless of how the business evolves.
Try Prerender.io for free for the first 1,000 URLs and experience all the benefits our partners are already enjoying. Installing Prerender is simple, and its value is almost instant!
