About
Eldorado.gg is one of the world’s leading peer-to-peer gaming marketplaces. The platform enables gamers to safely trade in-game currencies, accounts, items, and boosting services across some of the most popular titles in the world: Old School RuneScape, Fortnite, Valorant, and World of Warcraft, to name a few.
Since launch, Eldorado has built up a thriving global community. With over 10M monthly site visits and 37,000 reviews, it has established itself as one of the most trusted names in digital gaming commerce.
The Challenges
In 2018, Eldorado launched its safe, free trading platform. They act as the middleman, ensuring all transactions are protected, legit, and easy. But to take their business to the next level, they needed to address the poor rendering issues of their Single Page Application (SPA) website. Ignoring it was hurting their SEO health—and bottom line.
Despite what search engines were telling them, they noticed that they struggled with poor crawling and faulty indexing for their SPA site.
After all, Google and other search engine bots are notoriously known for having trouble processing JavaScript-based pages, and Eldorado’s SPA was no exception.
“Our main pain point was Googlebot’s ability to render SPA. Even though in Google’s official docs, they claim that SPA is supported. But in reality, our app was never fully crawled. This significantly impacted our SEO results.”
But poor crawling performance wasn’t the only problem faced by Eldorado. Every time a bot spotted a JS file while rendering a page, it stopped the process and executed the JS code before it continued (also known as ‘render blocking’). This roadblock negatively affected Eldorado’s PageSpeed scores and the website’s ranking.
“After one Google update that caused issues with our rendering, it was the final straw. We needed to find a quick solution before everything went south.”
This was where Prerender.io stepped in.
The Solution
After considering in-house SSR, Eldorado looked to Prerender. It would solve their crawling and indexing problems for a much better price, and without the engineering overhead.
When Eldorado’s SPA rendering issues reached a breaking point, the first option on the table was building their own server-side rendering solution. On paper, SSR is a logical fix: render pages on the server before they reach the browser, and search engine bots get clean, fully-formed HTML every time. But the reality of building SSR in-house was far more complicated.
For a platform like Eldorado with thousands of dynamically generated listing pages across dozens of games, SSR isn’t a one-time build. It requires significant upfront engineering investment, ongoing developer time to maintain as the codebase evolves, and careful management to ensure it doesn’t introduce new performance bottlenecks. Building SSR to production-ready capacity typically starts at $120,000 before a single page is reliably served to a bot, with no performance guarantee on the other side.
Prerender.io offered a fundamentally different approach. Rather than rebuilding how pages are served at the infrastructure level, Prerender.io sits between the search engine bot and the site, intercepting crawler requests and serving pre-rendered, cached static HTML without touching the existing frontend architecture.
For Eldorado, this meant no re-engineering of their SPA, no dedicated rendering infrastructure to maintain, and no dependency on developer availability every time a Google update or frontend change created a new edge case.
Modestas M.
The Results
In a matter of months, Eldorado saw an 80% increase in traffic and reached the top 3 keyword positions.
After Prerender.io solved the SPA rendering problems, Eldorado started to see a significant impact on their crawled and indexed page performance, as well as their SEO performance.
Before using our pre-rendering solution, many of their pages were unindexed. After, their unindexed page went down to almost zero.
“Prerender solved a critical problem for Eldorado when we experienced a sudden ‘Not indexed’ spike. They acted seamlessly, and it was a relatively easy fix. Prerender saved our positions, and it played a big part in helping Eldorado grow to this day.“
Here are the indexing performances before and after Prerender.io adoption.
Indexing performance before Prerender
Indexing performance after Prerender
Moreover, when reviewing Eldorado’s crawled page statistics, 83% of them were requested for ‘Refresh’ purposes. Fortunately, our recache solution significantly increased their PageSpeed scores and spared their valuable crawl budget.
With all these technical SEO advancements happening, it wasn’t shocking when they secured the top 3 spots on their high-performing keywords and saw a big jump in their organic traffic.
Eldorado’s top-performing keywords include:
- “GTA 5 modded accounts” – first place
- “Fortnite accounts for sale” – second place
- “Valorant accounts” – second place
- “Buy OSRS gold” – third place
Their traffic substantially increased by 53% after two months of the Prerender integration and 80% growth after ten months.
Furthermore, thanks to the low learning curve, it didn’t take long for Eldorado to implement and incorporate Prerender into their daily tasks. Even those without a technical background can manage Prerender.io.
“The platform is very clear and easy to use. Non-tech guys could easily adapt to Prerender.io features that were important to us. Looking through crawled HTML pages, requesting recache, and viewing similar basic information. It also has a user-friendly UI that helps the adaptation process quicker,” says the team.
Prerender.io saves us a lot of headaches, money, and time. It would cost way more for us to develop the solution than to pay Prerender.io. We have no plans to stop using it.
Modestas M.
Looking Ahead
So, what’s next for Eldorado?
They’ll continue to use Prerender.io with no plans of stopping, as it “keeps everything floating.” And with AI crawlers in the mix, Eldorado relies heavily on Prerender.io for visibility across every search, social, and AI platform, whether it’s Google, Reddit, or Claude.
They have some upcoming projects, and they can’t wait to launch them together with Prerender.io.
“Prerender.io saved us a lot of headaches, money, and time. It would cost way more for us to develop the solution than to pay Prerender.io. We have no plans to stop using it.”
Using a SPA and considering SSR too? Prerender.io might be the best solution after all. Start for free or get in touch for a custom solution.
