Innovadis – Prerender Case Study
Innovadis, a leading Dutch digital solutions agency, has achieved impressive results using Prerender.io across multiple client projects. Highlights include a 195% increase in SERP features and a 95% improvement in delivery speed for Elektroshop’s platforming project. Read on for details.
When leading Dutch digital agency Innovadis embarked on a major platforming project for their client Elektroshop, they experienced some roadblocks. Their new platform relied on advanced JavaScript frameworks to create a dynamic, responsive shopping experience for thousands of product pages. And while this led to a great user experience, it caused some serious technical SEO challenges on the backend.
“During the platforming project, we noticed search engines were essentially seeing empty pages instead of the rich product information that users saw,” explains Tom Heinen, Partnerships Lead at Innovadis.
For an ecommerce business like Elektroshop, offering thousands of products across multiple categories, this gap posed a serious threat. Their products risked becoming virtually invisible in SERPs and AI-driven search, leading to a sharp drop in organic traffic and revenue.
After conducting a thorough SEO analysis, they found that the JavaScript issue needed a specialized solution, one that allowed them to act quickly, implement easily, and save on resources.
After reviewing multiple options and speaking to shared partner Virto Commerce, they opted for Prerender.io. “We chose Prerender.io because it offered a seamless way to solve the JavaScript rendering challenge without significant changes to the platform or a heavy lift on our end,” notes Heinen.
Here’s what Innovadis’ process looked like:
From there, Innovadis ensured that Elektroshop had sufficient capacity to handle their extensive product catalog and high crawl volume without issue.
“One of the most impressive outcomes was how quickly new product pages were indexed after implementing Prerender.io. What previously took weeks now happened in days, giving Elektroshop a significant competitive advantage when launching new products.”
Tom Heinen
Partnerships Lead, Innovadis
Following their Prerender.io integration, the results were almost immediate.
This meant that search engines could now crawl and index far more pages within their allocated crawl budget.
“One of the most impressive outcomes was how quickly new product pages were indexed after implementing Prerender.io,” shares Heinen.
“What previously took weeks now happened in days, giving Elektroshop a significant competitive advantage when launching new products.”
Better indexing meant that products became visible in search results much faster than before. And with recent advancements in AI search, a Prerender.io integration will help keep Elektroshop’s important information indexed on all search channels (Google and AI searches).
While specific figures are confidential to the client, Elektroshop saw a serious boost in their key ecommerce metrics:
While Elektroshop’s SEO performance can’t wholly be attributed to Prerender.io, Elektroshop experienced a cascading climb in SERP features post-integration.
Over time, this helps Elektroshop with:
Now entering their second year of using Prerender.io, Elektroshop continues to benefit from the solution as their platform evolves.
“Being findable online is the foundation of any successful webshop. Without proper visibility, a lot of marketing efforts go to waste. Prerender.io has helped us secure top-ranking positions. It plays a key role in making our platform future-proof and ready for sustainable growth,” adds Heinen.
Try Prerender.io for free for the first 1,000 URLs and experience all the benefits our partners are already enjoying. Installing Prerender is simple, and its value is almost instant!
