In a world where AI is rapidly reshaping how we build, scale, and market businesses, discoverability is the key to success. In season one of Get Discovered, hosted by Prerender.io CEO Joe Walsh, we dive deep into the evolving relationship between AI, SEO, and brand visibility through the lens of those building the future.
In this episode, Joe sits down with Marius Meiners, founder of Peec AI, a rising analytics platform helping brands measure and improve how they show up across AI-powered search tools like ChatGPT and Perplexity.
The core of this discussion focuses not on the present state of AI, but on what direction large AI platforms like ChatGPT will be taking their product. Where does profitability come into play for these giants? And where are the opportunities for marketers to make the most of these changes?
You can listen to the full episode below, or read on to get a written summary of Joe and Marius’ conversation.
Redefining Intelligence in the Age of AI
With a topic as complex as this, it’s important to start with the fundamentals. Joe kicks things off with a foundational question for Marius—and one he asks every guest on the show.
How would you define AI?
Marius offers the very straightforward answer that:
“ I would define AI as being any intelligence that’s non-human that’s generally applicable to any task.”
(03:09)
While it may seem straightforward, this definition shows us the modern opportunity of AI. It’s taking over the menial and time-consuming tasks our businesses demand and opening up our resources to more important responsibilities. Still, as Joe points out, the problem isn’t just defining AI, it’s defining intelligence. It’s this definition of intelligence and the end goal of AI platforms in general that can cause discussion, but it’s important to work backwards on these tasks. It’s not what these platforms can offer us, but instead what we want to achieve with these platforms.
Marius and Joe both agree that the arguments against AI are irrelevant; it’s like a math genius deciding not to use Excel because they know they can do it on their own, even if it takes hours longer.
AI in its current form allows you to export tasks and labour, letting you focus on long-term strategy and positioning. Marius gives the ideal example of how he began designing Peec.ai:
”I realized that if I wrote down the code myself, it would just take too long. I haven’t coded for years, so I realized it would just take weeks. So I sat down with V0, and just vibe-coded it in a day and a half, and it was pretty decent. You could actually show it to someone who would get the idea.”
(06.23)
This, for many, is the key benefit of AI. It gives you a shortcut to creating a tangible version of an idea or product that you can then iterate and improve on yourself. This was vital for Marius and his team, and they still implement AI tools within their programming workflows to this day.
But how can it help with SEO and search discoverability?
Read More: How to Get Indexed on AI Platforms
Host of Get Discovered, Joe Walsh, and Co-founder of Peec.ai, Marius Meiners, speaking about AI and online discoverability on the Get Discovered podcast.
The Future of Discoverability with AI Search Platforms
Peec.ai is helping companies track how they’re mentioned and ranked in platforms like ChatGPT and Perplexity, offering visibility into what users are actually asking and how brands show up in the answers.
But this is the problem with the AI space: you can’t build a model on today’s landscape. AI platforms are changing daily, and there is one major issue that is going to come into play very soon: profitability.
AI platforms like ChatGPT are spending billions every year on development and infrastructure, and it’s impossible for them to sustain this model without implementing some form of revenue stream soon.
There’s one clear solution that is yet to be implemented but is certainly on the way: in-platform advertising.
“The CFO of OpenAI is saying that it’s in their 2026 plan to talk about advertising revenue.
They’re forecasting a billion dollars in ad revenue next year. I think it’ll be really interesting to see how that changes people’s interaction with a platform.”
(15:49)
If you’re invested in online marketing and SEO, it’s vital to start focusing on how you can be featured in responses from these platforms. Soon, the floodgates of product features and advertising are going to open, and it’s important to understand the actual ROI of these opportunities.
Read More: AI SEO, a Technical Guide
What Does This All Mean for Search Discoverability?
Advertising is going to become the new norm on AI platforms. Think of it like Google in 2005 vs. 2025; essentially, a more structured “pay to be seen” platform. Marius gives an ideal example with Perplexity’s suggestion advertising format:
“Perplexity is already experimenting with this, and what they do is you can buy the next suggested question.
If you ask something like “Hey, what’s the best marathon in Berlin that I can run this winter? The response will be completely normal. But then you have this People Also Ask section at the bottom where you can click on the text and that becomes the next prompt, and you can buy that.”
Of course, this is a great solution for businesses with large advertising budgets and departments that can monitor and maintain these campaigns. But when it comes to an organic approach, how can businesses place themselves front and centre?
On Large Language Models, Online Visibility, and AI Crawlers
Both Joe and Marius bring up the vital point that people need to understand AI isn’t particularly intelligent, for now. AI tools like Large Language Models are trying to predict the best possible word to come after the preceding word. As Joe explains:
“ The example I like to use a lot with people who aren’t in the tech industry and don’t understand what a Large Language Model is, is the fact that it is actually nothing more than a mathematical prediction engine, right? So even though it comes across as something that’s very confident, it’s just doing a lot of calculations behind the scenes to figure out the relevance of the next word in the sentence. So if you don’t understand that, then it does seem like a person that’s talking to you, and it is more likely that you’re gonna take whatever response you get as something that’s really credible and whatever it is.”
(60:01)
As a business, it’s imperative that you provide AI crawlers with all the information and facts they need to understand your product offering and how it fits into their model. Simplifying and streamlining the data that you provide to these crawlers is essential, something that Prerender.io is ready to help you with.
There will constantly be new features and opportunities for advertising on AI platforms, but two things will stay constant: your business offering and your target audience. Use AI as a conduit to reaching your target audience and presenting the best possible visibility of your business. After all, in the end, it’s just another medium like search engines, social media, or even radio and TV. You can either pay to be the top talking point, or make the channel do it for you through access, discoverability, and speed.
About Peec
Peec helps companies measure and improve their organic discoverability in AI tools like ChatGPT and Perplexity. From competitor benchmarking to visibility tracking, Peec is pioneering the analytics layer of AI search. Learn more at Peec.ai.
About Prerender.io
Prerender.io is a leading technical SEO solution that helps websites ensure their JavaScript content is fully visible to search engines and generative AI tools. Used by thousands of companies worldwide, including Microsoft, Salesforce, and Walmart, Prerender.io solves critical SEO challenges for modern websites. You can learn more about Prerender.io here or create an account for free.
FAQs
What is AI Discoverability and Why Does It Matter?
AI discoverability refers to how easily your brand or content shows up in responses from AI-powered platforms like ChatGPT or Perplexity. As these platforms grow, they’re becoming new gateways to information. If your business isn’t discoverable, you risk losing visibility to competitors who are better optimized for AI search.
How Can Businesses Prepare for Discoverability or Advertising on AI Platforms?
While AI platforms are still evolving, profitability means advertising is inevitable. Companies can prepare by:
- Ensuring their websites are technically crawlable and optimized for AI tools (with solutions like Prerender.io).
- Using analytics tools like Peec.ai to understand how they currently appear in AI responses.
- Building both organic strategies and budgets for paid placements, similar to how businesses adapted to Google Ads.
What is the Get Discovered Podcast?
The Get Discovered podcast, hosted by Prerender.io CEO Joe Walsh, explores the evolving landscape of SEO, AI, and online discoverability. Each episode features industry experts sharing insights, challenges, and strategies for thriving in the modern digital space.
What Does Prerender.io Do, and How Does it Help My SEO?
Prerender.io ensures that JavaScript-heavy websites are fully visible to search engines and generative AI tools. Without a solution like Prerender.io, your website’s important information—think pricing, reviews, images, accordion dropdowns, FAQS—may never show up on search platforms like ChatGPT or Perplexity. By caching and rendering content for crawlers, Prerender.io helps businesses improve SEO performance, maintain visibility, and stay ahead in a world where both AI and human audiences matter. See how Prerender.io works below.
