Eldorado – Prerender Case Study
“After our Prerender.io integration, we never had any major issues with crawling and indexing again.”
With 37,000+ reviews and a 4.3-star rating on TrustPilot, Eldorado is a haven for video game enthusiasts. But they struggled to take their business up a notch.
In 2018, Eldorado launched its safe, free platform for gamers to exchange digital gaming currencies, accounts, items, and services across the globe. They act as the middleman, ensuring all transactions are protected, legit, and easy. Not long after the concept took off and more players started using their services, Eldorado knew they were far from their full potential.
To take their business to the next level, they needed to address the poor rendering issues of their Single Page Applications (SPA) website. Ignoring it could hurt their SEO health and bottom line.
This was where Prerender stepped in.
Eldorado was struggling with poor crawling and faulty indexing for their SPA site—despite what search engines were telling them.
From the beginning, Eldorado was aware that they would likely face some SPA rendering problems.
After all, Google and other search engine bots are notoriously known for having trouble processing JavaScript-based pages—and Eldorado’s SPA was no exception.
In fact, they experienced the effects of faulty indexing on their traffic first-hand.
But poor crawling performance wasn’t the only problem faced by Eldorado.
Every time a bot spotted a JS file while rendering a page, it stopped the process and executed the JS code before it continued (also known as ‘render blocking’). This roadblock negatively affected Eldorado’s PageSpeed scores and the website’s ranking.
“After one Google update that caused issues with our rendering, it was the final straw. We needed to find a quick solution before everything went south.”
After considering in-house SSR, Eldorado looked to Prerender—it would save their crawling and indexing problems for a much better price.
At first, Eldorado considered building its own rendering solution—but soon discarded this option after they compared its high maintenance costs and resources against implementing Prerender.
Prerender is the easiest and most cost-effective solution for solving JavaScript SEO problems—saving up to $120k compared to in-house SSR installation.
When rendering a page, our platform fetches all the necessary files and generates a cached static HTML version to bots upon request. This way, we can cut the processing time, leading to an average 0.03-second page delivery time, 100% indexed pages, and major savings compared to in-house SSR.
In a matter of months, Eldorado saw an 80% increase in traffic and reached the top 3 keyword positions.
After Prerender.io solved the SPA rendering problems, Eldorado started to see a significant impact on their crawled and indexed page performance, as well as their SEO performance.
Before using our dynamic rendering solution, many of their pages were unindexed. After, their unindexed page went down to almost zero.
Here are the indexing performances before and after Prerender.io adoption.
Indexing performance before Prerender
Indexing performance after Prerender
Moreover, when reviewing Eldorado’s crawled page statistics, 83% of them were requested for ‘Refresh’ purposes. Fortunately, our recache solution significantly increased their PageSpeed scores and spared their valuable crawl budget.
With all these technical SEO advancements happening, it wasn’t shocking when they secured the top 3 spots on their high-performing keywords and saw a big jump in their organic traffic.
Eldorado’s top-performing keywords include:
Their traffic substantially increased by 53% after two months of the Prerender integration and 80% growth after ten months.
Furthermore, thanks to the low learning curve, it didn’t take long for Eldorado to implement and incorporate Prerender into their daily tasks. Even those without a technical background can manage Prerender.io.
“The Prerender platform is very clear and easy to use. Non-tech guys could easily adapt to Prerender.io features that were important to us. Looking through crawled HTML pages, requesting recache, and viewing similar basic information. It also has a user-friendly UI that helps the adaptation process quicker.”
So, what’s next for Eldorado?
“We will keep using Prerender.io because it keeps everything floating.”
Eldorado has some upcoming projects, and its success relies heavily on search engine crawling and indexing performance. They can’t wait to launch them together with Prerender.
“[Adopting] Prerender.io saved us a lot of headaches, money, and time. It would cost way more for us to develop the solution than to pay Prerender.io. We don’t see why we would stop using it because, without Prerender.io, everything can collapse easily.”
Interested to see how we can help your brand achieve the same? Try Prerender.io today.
Try Prerender for free for the first 1,000 URLs and experience all the benefits our partners are already enjoying. Installing Prerender is simple, and its value is almost instant!
